Manager, Email Marketing Automation

Canada Goose

Toronto, Ontario, Canada
Base: $102,000.00 - $141,000.00 py; bonus/equity: ...
7+ years marketing automation experience
Salesforce marketing cloud expertise
Lifecycle journey orchestration
The role leads the strategy and execution of automated customer journeys across email and SMS channels to maximize Customer Lifetime Value

Job Summary

  • The role leads the strategy and execution of automated customer journeys across email and SMS channels to maximize Customer Lifetime Value.
  • Candidates must possess deep expertise in enterprise marketing automation platforms like Salesforce Marketing Cloud with a proven track record of driving measurable business outcomes.
  • The position offers a competitive salary range of $102,000 - $141,000 along with comprehensive benefits including donation matching and paid volunteer time.

Matching Summary

The role leads the strategy and execution of automated customer journeys across email and SMS channels to maximize Customer Lifetime Value.

Salary

Base: $102,000.00 - $141,000.00 per year; Bonus/Equity: Not specified; Benefits: Comprehensive Total Rewards Program, Goose Rewards & ICON Rewards, CG Gives donation matching, paid volunteer time, health resources

Skills & Requirements

Must-have

  • 7+ years marketing automation experience
  • Salesforce Marketing Cloud expertise
  • Lifecycle journey orchestration
  • Advanced segmentation and personalization
  • Agile environment collaboration
  • CRM and first-party data management
  • GDPR CASL CAN-SPAM compliance

Nice-to-have

  • Luxury or apparel industry background
  • Executive communication skills
  • Product owner mindset
  • Data-driven storytelling ability
  • Continuous optimization mindset

Key Requirements

  • 7+ years leading marketing automation programs
  • Hands-on expertise with Salesforce Marketing Cloud
  • Experience in retail, luxury, or apparel environments
  • Proven leadership in data-driven CRM strategy
  • Fluency in CRM, CDPs, and analytics ecosystems

Work Rights

Not specified

Tailored Resume

Cover Letter