Manager, Media Analytics (air Miles)

AIR Miles

250 Yonge Street, Canada
Base: $69,000.00 - $129,000.00; bonus/equity: not ...
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Utm and tagging governance
Develop and enforce utm naming conventions
Quality assurance (qa) on campaign launches
** The Manager, Media Analytics position at AIR MILES involves overseeing media campaign data accuracy and governance, focusing on actionable insights for campaign optimization. The role requires collaboration across various teams to ensure effective media measurement and improve marketing strategies. **

Job Summary

  • You will be responsible for ensuring the accuracy and integrity of media campaign data, with a focus on UTM and tagging governance.
  • You will serve as the key analytical partner to the Media Strategy and Performance teams, translating media plans into measurable data structures and providing actionable insights for campaign optimization.
  • AIR MILES offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

Matching Summary

Match Score: 75

** The Manager, Media Analytics position at AIR MILES involves overseeing media campaign data accuracy and governance, focusing on actionable insights for campaign optimization. The role requires collaboration across various teams to ensure effective media measurement and improve marketing strategies. **

Salary

Base: $69,000.00 - $129,000.00; Bonus/Equity: Not specified; Benefits: health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • UTM and tagging governance
  • Develop and enforce UTM naming conventions
  • Quality Assurance (QA) on campaign launches
  • Analyze media performance data
  • Subject matter expert on media data

Nice-to-have

  • Optimize retail media vehicles
  • Holistic strategies and process improvements

Key Requirements

  • Minimum 3-5 years of experience in media analytics or related field
  • Experience with Google Ads, Facebook Ads Manager, Pinterest, TikTok
  • Familiarity with data visualization tools

Work Rights

Not specified

Tailored Resume

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