Assistant Manager, Media Audience Strategy & Solutions
GM
Hybrid
Audience-driven marketing approach
Full-funnel targeting tactics
Audience performance reporting
This role plays a critical end-to-end role in advancing GM’s audience-driven marketing approach within GM’s internal media agency, MediaOne
Job Summary
This role plays a critical end-to-end role in advancing GM’s audience-driven marketing approach within GM’s internal media agency, MediaOne.
Responsibilities include leading audience-led experimentation, developing Audience Brand Strategy decks, guiding full-funnel targeting tactics, and overseeing audience performance reporting.
The ideal candidate brings strong stakeholder leadership and communication skills, a data-driven mindset, deep expertise in omni-channel targeting, and the ability to translate complex audience and measurement concepts.
Matching Summary
This role plays a critical end-to-end role in advancing GM’s audience-driven marketing approach within GM’s internal media agency, MediaOne.