Associate Manager, Performance Analytics - Food

WPP Media

New York, United States
Not specified; not specified; competitive medical,...
On-site
3-5 years media analytics experience
Proficiency in power bi or tableau
Experience with google meta tiktok platforms
This role supports the execution of measurement frameworks and generates insights to enable data-driven media optimization for Unilever campaigns

Job Summary

  • This role supports the execution of measurement frameworks and generates insights to enable data-driven media optimization for Unilever campaigns.
  • The successful candidate will act as a subject matter expert on media analytics tools while translating complex data into clear business narratives for stakeholders.
  • WPP offers competitive medical, group retirement plans, vision, dental insurance, and significant paid time off to support employee growth and well-being.

Matching Summary

This role supports the execution of measurement frameworks and generates insights to enable data-driven media optimization for Unilever campaigns.

Salary

Not specified; Not specified; Competitive medical, group retirement plans, vision, dental insurance, significant paid time off

Skills & Requirements

Must-have

  • 3-5 years media analytics experience
  • Proficiency in Power BI or Tableau
  • Experience with Google Meta TikTok platforms
  • Knowledge of MMM Attribution and Lift Testing
  • Strong data storytelling and communication skills

Nice-to-have

  • Basic coding skills in SQL or Python
  • Experience in agency or client-side embedded roles
  • Advanced degree in related field
  • Ability to thrive in dynamic client-facing environment
  • Familiarity with Data Clean Rooms

Key Requirements

  • Bachelor's degree required
  • 3-5 years in media analytics or market research
  • Experience with major media platforms like Google and Meta

Work Rights

Not specified

Tailored Resume

Cover Letter