Channel Optimisation And Conversion Lead

ING

Australia
Not specified (assumed hybrid based on industry practices).
Cro and funnel optimisation expert
Digital sales funnels
Apply flows across web and app
ING is seeking a Channel Optimisation and Conversion Lead to enhance its digital sales funnels and improve customer experience. The ideal candidate will be an expert in CRO and funnel optimization, with strong analytical skills and a collaborative mindset

Job Summary

  • Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed.
  • Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways.
  • We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Matching Summary

Match Score: 85

ING is seeking a Channel Optimisation and Conversion Lead to enhance its digital sales funnels and improve customer experience. The ideal candidate will be an expert in CRO and funnel optimization, with strong analytical skills and a collaborative mindset.

Skills & Requirements

Must-have

  • CRO and funnel optimisation expert
  • digital sales funnels
  • apply flows across web and app
  • experimentation agenda (A/B, multivariant)
  • funnel performance data
  • customer obsessed thinker

Nice-to-have

  • freedom to do your thing
  • curiosity is encouraged
  • ideas are celebrated
  • drive real impact
  • customer centric approach
  • collaborate with Product Tribes

Key Requirements

  • fluent in analytics and optimisation platforms
  • testing tools, SEM/SEO fundamentals
  • translate numbers into commercial uplift

Work Rights

Not specified

Tailored Resume

Cover Letter