Creative Group Head

Dentsu Mcgarrybowen China

Shanghai, China
Narrative writing and scripting
Brand continuity and positioning
Creative concept execution
The role focuses on conceptualizing and realizing ideas through comprehensive use of language and the written word across all creative channels

Job Summary

  • The role focuses on conceptualizing and realizing ideas through comprehensive use of language and the written word across all creative channels.
  • Candidates are expected to write narratives, scripts, storyboards, and treatments while ensuring clarity and brand alignment.
  • This position involves mentoring junior team members and driving feedback loops to maintain high creative quality.

Matching Summary

The role focuses on conceptualizing and realizing ideas through comprehensive use of language and the written word across all creative channels.

Skills & Requirements

Must-have

  • narrative writing and scripting
  • brand continuity and positioning
  • creative concept execution

Nice-to-have

  • mentoring junior team members
  • client presentation skills
  • collaboration with art directors

Key Requirements

  • experience in short form and long form copy
  • ability to present ideas to internal teams and clients
  • understanding of brand guidelines and positioning

Work Rights

Not specified

Tailored Resume

Cover Letter