Director Of Commercial Strategy & Marketing (welo)
welo
Columbus, OH, US
Remote
Growth agenda end-to-end
Digital marketing and brand building
Customer experience and journeys
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the new standard in telco for the new generation of consumers
Job Summary
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the new standard in telco for the new generation of consumers.
This role will own and oversee the growth agenda end-to-end, including growth strategies, positioning, performance marketing, media, email, digital, brand narrative, social & influencer, pricing, customer experience & journeys, and channels.
The company is looking for a roll-up-your-sleeves leader who loves the high-level strategy but isn't afraid to dive into the tactical weeds to unlock growth and embraces the 'start-up vibe'.
Matching Summary
welo is on a mission to build the new generation of digital telco in the US, aiming to redefine the new standard in telco for the new generation of consumers.
Skills & Requirements
Must-have
Growth agenda end-to-end
Digital marketing and brand building
Customer experience and journeys
Marketing technology and AI utilization
Social-first marketing approach
Nice-to-have
Agile leadership
Startup environment thrive
Category-challenging brand building
Connecting the dots
Key Requirements
10-15+ years in marketing, growth, or commercial leadership roles
Proven track record scaling a digital-first brand or business
Experience in telecom, connectivity, subscription, or adjacent industries
Experience launching or scaling in the U.S. market
Bachelor's or master's degree in communication/marketing or related field