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The job posting is for a Manager of Loyalty Marketing at Resorts World at Sentosa in Singapore. The role involves analyzing and managing the company's loyalty program, executing campaigns, and ensuring compliance with policies and procedures.
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Job Summary
The role involves analyzing tier structures, benefits, and engagement models to drive member growth and retention.
Candidates will manage the execution of loyalty campaigns, point utilization strategies, and strategic partnerships with travel and lifestyle brands.
The position requires ensuring accurate processing of points and redemptions while supporting system enhancements and app updates.
Matching Summary
Match Score: 75
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The job posting is for a Manager of Loyalty Marketing at Resorts World at Sentosa in Singapore. The role involves analyzing and managing the company's loyalty program, executing campaigns, and ensuring compliance with policies and procedures.
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Skills & Requirements
Must-have
4+ years loyalty marketing experience
CRM system proficiency required
Campaign ROI and KPI analysis
Customer segmentation expertise
Strategic partnership planning
Nice-to-have
Gaming or integrated resort background
Mobile app platform knowledge
Strong stakeholder management skills
Adaptability in dynamic environments
Key Requirements
Bachelor's or Master's degree in Marketing or Business
Minimum 4 years of experience in loyalty marketing or CRM
Proficiency with CRM systems and digital marketing platforms