Hybrid (flexible schedule with in-person requirements)
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance the growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing and a strong understanding of partner ecosystems, contributing to pipeline growth and customer engagement
Job Summary
This role drives growth, adoption, and revenue impact by owning the marketing strategy for Workday Marketplace within a Fortune 500 AI platform company.
The successful candidate will blend partner marketing, product marketing, and performance marketing to increase customer discovery and lead generation for partner solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or field, along with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance the growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing and a strong understanding of partner ecosystems, contributing to pipeline growth and customer engagement.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Funnel performance and conversion optimization
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and A/B testing expertise
Ability to translate technical solutions into value propositions
Sun-drenched optimism and courageous collaboration
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact
Experience working within technology marketplaces or partner ecosystems