Lead the end-to-end media and retail media strategy, investment, and performance agenda for Mexico, driving media into a true growth engine
Job Summary
Lead the end-to-end media and retail media strategy, investment, and performance agenda for Mexico, driving media into a true growth engine.
Redefine how media creates impact across the consumer and shopper journey, elevating its role within IMX through stronger integration and sharper investment decisions.
Act as a key orchestrator across Brand, IMX, Commercial, Bottlers, and Agencies, ensuring media shapes growth, culture, and competitive advantage.
Matching Summary
Lead the end-to-end media and retail media strategy, investment, and performance agenda for Mexico, driving media into a true growth engine.
Skills & Requirements
Must-have
Full-funnel media strategy
Retail media agenda
Data-driven media ecosystem
Media investment strategy
Audience-centric planning
Nice-to-have
Growth mindset
Continuous learning
Agile approach
Key Requirements
12+ years in media strategy, planning, and investment management
Strong experience across digital, brand, and retail media