Senior Analyst, Marketing Analytics

vytk.xyz

Remote
$52,600 - $147,950 usd; not specified; not specifi...
Fully remote
B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic initiatives that drive growth through data insights. The ideal candidate will have extensive experience in B2B SaaS marketing analytics, particularly in attribution modeling and full-funnel optimization

Job Summary

  • As a senior member of the Revenue Operations team, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions.
  • You will lead the development of advanced attribution models, establish frameworks for measuring non-paid marketing channels like Share of Voice, and drive strategic planning and forecasting for marketing investments.
  • This role involves building projected Lifetime Value (LTV) models, analyzing the B2B funnel for optimization opportunities, ensuring data integrity, and mentoring senior analysts.

Matching Summary

Match Score: 85

Remote is seeking a Senior Analyst for Marketing Analytics to lead strategic initiatives that drive growth through data insights. The ideal candidate will have extensive experience in B2B SaaS marketing analytics, particularly in attribution modeling and full-funnel optimization.

Salary

$52,600 - $147,950 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Share of Voice (SoV) reporting
  • Snowflake, Dbt, BI tools
  • Salesforce, HubSpot CRM
  • Sigma, Tableau, Looker BI tools
  • Strategic communication with executives

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities

Key Requirements

  • Extensive professional experience in marketing analytics
  • Proven track record of designing attribution modeling
  • Deep understanding of non-paid focus areas
  • Experienced and confident in technical stack operations
  • Professional fluency in written and spoken English

Work Rights

Not specified

Tailored Resume

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