Customer Marketing Manager

Energage

Exton, PA, United States
$90,000 to $105,000 annually; bonus eligible; pto,...
On-site
Customer marketing campaigns
Upsell and cross-sell goals
Customer success collaboration
Educate the Energage customer base on expanded product offerings and contribute to upsell and cross-sell goals, with an emphasis on driving cross-sell leads for talent management products

Job Summary

  • Educate the Energage customer base on expanded product offerings and contribute to upsell and cross-sell goals, with an emphasis on driving cross-sell leads for talent management products.
  • Lead customer marketing campaigns across various channels, create materials to equip Customer Success representatives, and monitor campaign performance to improve outcomes.
  • Capture and share customer success stories by identifying customers with strong outcomes, engaging with them to understand their experience, and partnering with internal teams to create compelling narratives.

Matching Summary

Educate the Energage customer base on expanded product offerings and contribute to upsell and cross-sell goals, with an emphasis on driving cross-sell leads for talent management products.

Salary

$90,000 to $105,000 annually; Bonus eligible; PTO, health care premium contribution, 401(k) option, training, professional development, tuition reimbursement

Skills & Requirements

Must-have

  • Customer marketing campaigns
  • Upsell and cross-sell goals
  • Customer Success collaboration
  • Customer journey analysis
  • B2B customer marketing experience

Nice-to-have

  • B2B HR and leadership personas
  • SaaS and HR tech experience
  • CRM tools experience
  • AI tools in customer roles
  • Tie campaign activity to revenue

Key Requirements

  • Experience in B2B customer marketing or customer success operations
  • Experience supporting upsell or growth initiatives
  • Campaign ownership mindset
  • Ability to analyze customer journeys
  • Skills to collaborate with cross-functional teams

Work Rights

Not specified

Tailored Resume

Cover Letter