Senior Analyst, Marketing Analytics

IDE Group

Remote
Base: $52,600—$147,950 usd; bonus/equity: not spec...
Remote
B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions.
  • Key responsibilities include developing advanced attribution models, establishing frameworks for measuring non-paid marketing channels, and driving strategic planning and forecasting for marketing investments.
  • This role offers the opportunity to build and maintain projected Lifetime Value (LTV) models, analyze the B2B funnel for optimization, and act as a technical lead mentoring senior analysts.

Matching Summary

As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions.

Salary

Base: $52,600—$147,950 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Non-paid focus areas reporting
  • Snowflake, Dbt, BI tools
  • Salesforce, HubSpot, Sigma, Tableau, Looker
  • Strategic communication to executives

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities
  • Brand health and Share of Voice (SoV)

Key Requirements

  • Extensive professional experience in marketing analytics
  • Proven track record of attribution modeling
  • Experience building reporting for organic growth
  • Confident in operating across the full technical stack
  • Professional fluency in written and spoken English

Work Rights

Not specified

Tailored Resume

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