Sr. Engagement Strategist, Marketing Applied Sciences

General Motors

Remote, US
Base: $106,600 - $163,400; bonus: incentive pyy pr...
Fully remote
6+ years media/performance marketing analytics experience
Proficiency with powerpoint and advanced excel functions
Strong understanding of attribution concepts and kpis
The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals

Job Summary

  • The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals.
  • This role involves leading end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, and audience strategy into a cohesive narrative.
  • General Motors offers a comprehensive benefits package including medical, dental, vision, retirement savings plans, and employee vehicle discounts.

Matching Summary

The Sr. Engagement Strategist serves as a senior individual contributor responsible for delivering data-driven solutions to help GM organizations achieve their business goals.

Salary

Base: $106,600 - $163,400; Bonus: Incentive pay program based on company and individual performance; Benefits: Medical, dental, vision, HSA, FSA, retirement plan, tuition assistance, vehicle discounts

Skills & Requirements

Must-have

  • 6+ years media/performance marketing analytics experience
  • Proficiency with PowerPoint and advanced Excel functions
  • Strong understanding of attribution concepts and KPIs
  • Experience with Power BI or Tableau for visualization

Nice-to-have

  • Proficiency with Databricks SQL and Python
  • Hands-on experience with Adobe Analytics
  • Understanding of Generative AI prompt design
  • Experience in automotive or consumer product marketing

Key Requirements

  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field
  • Must not require immigration sponsorship from General Motors

Work Rights

Not specified

Tailored Resume

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