Search Advertising Manager

Kia of Frisco Inc

Remote, USA
$85,000-$120,000 annually; bonus potential; medica...
Fully remote
Paid search (sem) execution
Ai/llm-driven search ads
Full funnel search advertising
This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies

Job Summary

  • This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.
  • The ideal candidate will guide strategy, oversee execution, manage experimentation, and ensure the Lithia retail store network is optimally discoverable across traditional search engines, AI search platforms, and next-gen conversational assistants within advertising.
  • We offer best in class industry benefits: Competitive pay Medical, Dental and Vision Plans Paid Holidays & PTO Short and Long-Term Disability Paid Life Insurance 401(k) Retirement Plan Employee Stock Purchase Plan Lithia Learning Center Vehicle Purchase Discounts Wellness Programs.

Matching Summary

This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.

Salary

$85,000-$120,000 annually; Bonus potential; Medical, Dental, Vision, 401(k), ESPP, PTO

Skills & Requirements

Must-have

  • Paid Search (SEM) execution
  • AI/LLM-driven search ads
  • Full funnel search advertising
  • Google Ads, Bing Ads management
  • GA4, GTM, pixels, tags implementation
  • Keyword segmentation, bidding strategies
  • Emerging AI search experiences adaptation

Nice-to-have

  • Data-driven insights
  • Cross-channel collaboration
  • Attention to detail and urgency
  • Critical thinking and time management
  • Collaborative team player

Key Requirements

  • 4-6+ years in Search advertising
  • Experience in automotive marketing
  • Proven experience managing paid search budgets
  • Strong understanding of analytics platforms
  • Familiarity with AI/LLM search systems

Work Rights

Not specified

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