Manager, Interactive Applications

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5+ years digital product management experience
Conversion rate optimization (cro) strategy
Experience with adobe analytics or target
** NASCAR is seeking a Manager of Interactive Applications to enhance its digital fan experiences through the NASCAR Tracks App and track websites. The role involves optimizing user engagement, conversion rates, and overall performance, requiring extensive experience in digital product management, particularly within the sports or entertainment sectors. **

Job Summary

  • This role is responsible for shaping and optimizing NASCAR's fan-facing digital experiences across the Tracks App and track websites to drive ticket purchases and engagement.
  • The successful candidate will lead conversion rate optimization strategies, analyze fan behavior data, and partner with cross-functional teams to align digital experiences with business goals.
  • NASCAR offers a competitive salary, a solid benefits package focused on wellness, and opportunities for professional growth within a high-energy, close-knit team environment.

Matching Summary

Match Score: 75

** NASCAR is seeking a Manager of Interactive Applications to enhance its digital fan experiences through the NASCAR Tracks App and track websites. The role involves optimizing user engagement, conversion rates, and overall performance, requiring extensive experience in digital product management, particularly within the sports or entertainment sectors. **

Skills & Requirements

Must-have

  • 5+ years digital product management experience
  • Conversion rate optimization (CRO) strategy
  • Experience with Adobe Analytics or Target
  • Strong mathematical and statistical analysis skills
  • Proficiency in WordPress or comparable CMS

Nice-to-have

  • Passion for sports and live events
  • Experience in ticketing or entertainment industry
  • Ability to manage external vendor relationships
  • Familiarity with HTML/CSS basics
  • Proactive problem-solving in fast-paced environments

Key Requirements

  • Bachelor's degree from a four-year college
  • Minimum five years of digital product management experience
  • Statistical thinking ability for A/B testing results

Work Rights

Not specified

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