Director, Consumer Pr

Nutrafol

Remote
Base: $150,000—$150,000 usd; bonus/equity: quarter...
Fully remote
Creative vision for consumer pr
Earned media and consumer storytelling
Drive bold ideas
Nutrafol is seeking a Director of Consumer PR to lead its public relations strategy, focusing on innovative storytelling and cultural relevance. The ideal candidate should have extensive experience in the beauty or wellness sectors, with a strong ability to generate creative concepts and manage agency relationships

Job Summary

  • Nutrafol is seeking a highly strategic, creatively driven Director, Consumer PR to spearhead and elevate our earned media and consumer storytelling efforts.
  • Responsibilities include leading the development of a forward-thinking PR strategy that prioritizes conversation creation, cultural relevance, and breakthrough earned moments, not just traditional coverage.
  • Perks include a fully remote work experience, comprehensive medical, dental, and vision package, 401K with employer match, quarterly bonus program, and flexible PTO.

Matching Summary

Match Score: 85

Nutrafol is seeking a Director of Consumer PR to lead its public relations strategy, focusing on innovative storytelling and cultural relevance. The ideal candidate should have extensive experience in the beauty or wellness sectors, with a strong ability to generate creative concepts and manage agency relationships.

Salary

Base: $150,000—$150,000 USD; Bonus/Equity: Quarterly Bonus Program; Benefits: Comprehensive medical, dental, and vision package, 401K with employer match, Flexible PTO, Monthly stipends

Skills & Requirements

Must-have

  • creative vision for consumer PR
  • earned media and consumer storytelling
  • drive bold ideas
  • shape conversation
  • culturally resonant moments

Nice-to-have

  • push beyond traditional press
  • deep curiosity about culture
  • passion for wellness and innovation

Key Requirements

  • 12+ years of public relations experience
  • experience in beauty, wellness, health, or culturally driven consumer brands
  • proven ability to originate and lead big ideas
  • strong understanding of modern PR
  • experience managing and pushing agencies

Work Rights

Not specified

Tailored Resume

Cover Letter