Consumer behavior analysis and insight capabilities
Digital marketing tools including ai and dsp
The role focuses on driving continuous innovation in the New Retail business by leveraging advanced digital marketing knowledge and consumer insights
Job Summary
The role focuses on driving continuous innovation in the New Retail business by leveraging advanced digital marketing knowledge and consumer insights.
Responsibilities include analyzing consumer shopping behaviors in the instant retail sector and developing optimal digital marketing tools such as AI and Social platforms.
The position requires collaborating across departments to uncover Omni-channel opportunities and build integrated data assets for long-term O2O growth.
Matching Summary
The role focuses on driving continuous innovation in the New Retail business by leveraging advanced digital marketing knowledge and consumer insights.
Skills & Requirements
Must-have
7+ years market and digital marketing experience
Consumer behavior analysis and insight capabilities
Digital marketing tools including AI and DSP
O2O and instant retail industry knowledge
Omni-channel population operation methodology
Nice-to-have
Foreign pharmaceutical retail work experience
Knowledge of industry service providers
Strong PPT presentation skills
English as a working language
Experience with brand iteration strategies
Key Requirements
Bachelor's degree or higher
Seven years of experience in marketing and digital marketing