Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Customer insights
Marketing research analysis
Brand plan development
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating the promotion mix

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating the promotion mix.
  • Implements brand execution plans by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
  • Supports sales team objectives through product training, campaign development, and presenting strategy at cycle meetings.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating the promotion mix.

Skills & Requirements

Must-have

  • customer insights
  • marketing research analysis
  • brand plan development
  • selling tools development
  • product training coordination
  • market dynamics monitoring

Nice-to-have

  • strategic decision support
  • risk analysis and mitigation
  • cross-functional communication
  • influencing key stakeholders
  • therapeutic area knowledge

Key Requirements

  • Product and environment knowledge
  • Campaign execution skills
  • Communication and presentation skills
  • Campaign development understanding
  • Influencing key stakeholders
  • Strategic thinking

Work Rights

Not specified

Tailored Resume

Cover Letter