Director, Consumer And Shopper Insights And Portfolio Management, Stills
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Shanghai, China
Not specified; not specified; not specified
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12+ years consumer insights experience
Advanced analytics and ai tools proficiency
Strategic business analysis and growth planning
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The role of Director, Consumer and Shopper Insights and Portfolio Management at Coca-Cola in Shanghai revolves around leveraging deep consumer understanding to drive brand and category growth. Responsible for strategic analysis, innovation insights, and digital transformation, the ideal candidate will possess over 12 years of experience in consumer insights, market research, and strategic analysis.
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Job Summary
This role serves as a core driver of the category and brand's growth trajectory by translating deep human insights into actionable strategies.
The position requires leveraging advanced analytics and AI tools to modernize research workflows and optimize decision-making across the organization.
Candidates will partner with global teams to shape Annual Business Plans and drive innovation from early-stage exploration to in-market validation.
Matching Summary
Match Score: 75
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The role of Director, Consumer and Shopper Insights and Portfolio Management at Coca-Cola in Shanghai revolves around leveraging deep consumer understanding to drive brand and category growth. Responsible for strategic analysis, innovation insights, and digital transformation, the ideal candidate will possess over 12 years of experience in consumer insights, market research, and strategic analysis.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
12+ years Consumer Insights experience
Advanced analytics and AI tools proficiency
Strategic business analysis and growth planning
Deep consumer understanding and research design
Cross-functional collaboration with R&D and marketing
Nice-to-have
Global best practices implementation
Calm and collected communication style
Fact-based argumentation under pressure
Experience with predictive analytics modeling
Culture of consumer obsession leadership
Key Requirements
12+ years of experience in Consumer Insights or Market Research
Proven track record in strategic analysis and business strategy
Ability to orchestrate multiple stakeholders for complex problem solving