Cengage Group is seeking a remote Director of Demand Marketing to lead customer acquisition strategies and execute integrated marketing campaigns. The ideal candidate will possess extensive experience in B2B demand generation and cross-functional collaboration, driving revenue growth through effective marketing strategies
Job Summary
The role involves leading the end-to-end strategy for building a robust pipeline of new institutional customers across prioritized product areas.
Candidates must partner closely with Sales, Product Management, and Revenue Operations to ensure seamless lead handoffs and high-impact follow-up motions.
Cengage offers a comprehensive Total Rewards package including a discretionary incentive bonus program with a target of 25% annual.
Matching Summary
Match Score: 85
Cengage Group is seeking a remote Director of Demand Marketing to lead customer acquisition strategies and execute integrated marketing campaigns. The ideal candidate will possess extensive experience in B2B demand generation and cross-functional collaboration, driving revenue growth through effective marketing strategies.
Salary
Base: $138,200.00 - $179,650.00 USD; Bonus: 25% Annual Target; Benefits: Comprehensive Total Rewards package included
Skills & Requirements
Must-have
8+ years demand generation experience
B2B pipeline development ownership
Multi-channel campaign execution
Sales and RevOps collaboration
Marketing automation platform expertise
Team leadership and coaching
Nice-to-have
Experience with senior enterprise buyers
Background in higher education sector
Strong analytical decision-making skills
Innovation and testing mindset
Matrixed team model experience
Key Requirements
Bachelor's degree in marketing or business
Minimum 8 years in demand generation
Proven track record owning marketing-sourced revenue goals