Product Marketing Specialist

Excelitas Technologies Corporation

Pittsburgh, PA, US
On-site
Product positioning and messaging
Content creation for marketing materials
Digital marketing campaign development
Excelitas Technologies Corporation is seeking a Product Marketing Specialist to support go-to-market strategies and product messaging for its Advanced Industrial business segment. The ideal candidate will have 3-5 years of experience in marketing communications, particularly in B2B markets, and will work collaboratively to enhance brand positioning and market share

Job Summary

  • Responsible for supporting the execution of go-to-market strategies, product positioning, and messaging for the Advanced Industrial business segment.
  • Collaborate with key stakeholders to develop and execute marketing plans, including product launches, content creation, tradeshows, and media campaigns.
  • Create compelling product positioning and messaging that clearly communicates the value proposition to target audiences.

Matching Summary

Match Score: 85

Excelitas Technologies Corporation is seeking a Product Marketing Specialist to support go-to-market strategies and product messaging for its Advanced Industrial business segment. The ideal candidate will have 3-5 years of experience in marketing communications, particularly in B2B markets, and will work collaboratively to enhance brand positioning and market share.

Skills & Requirements

Must-have

  • Product positioning and messaging
  • Content creation for marketing materials
  • Digital marketing campaign development
  • Event marketing planning and execution
  • Understanding of technical concepts

Nice-to-have

  • Creative and analytical thinking
  • Proactive work ethic
  • Strong project management skills
  • Personal integrity

Key Requirements

  • 3-5 years relevant experience in marketing communications
  • Work experience and knowledge of B2B markets
  • University Degree in Marketing/Communications, Business, or related field
  • Ability to travel across North America and internationally

Work Rights

Not specified

Tailored Resume

Cover Letter