Influencer Marketing Lead

Dentsu B2B APAC

Cudinamarca, Colombia
4-5 years digital marketing experience
Influencer marketing strategy expertise
Campaign execution and reporting skills
The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results

Job Summary

  • The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results.
  • Candidates will be responsible for defining campaign control criteria, creating look books, and presenting confidently to clients and internal teams.
  • The position requires establishing KPIs, collaborating with stakeholders for coherent reporting, and developing clear case studies for brand campaigns.

Matching Summary

The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results.

Skills & Requirements

Must-have

  • 4-5 years digital marketing experience
  • Influencer marketing strategy expertise
  • Campaign execution and reporting skills
  • Budget management and negotiation
  • CreatorIQ or HypeAuditor tool knowledge

Nice-to-have

  • Proactive relationship building with providers
  • Creative problem solving abilities
  • Confident presentation skills
  • Data-driven decision making mindset

Key Requirements

  • 4-5 years experience in digital marketing
  • Degree in Marketing, Advertising, or Communications
  • Proficiency in influencer marketing tools like Metricool

Work Rights

Not specified

Tailored Resume

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