Marketing Crm Specialist

rappi.co.cr

Costa Rica
**
Crm marketing automation
Email sms push notifications
Customer lifecycle management
** Rappi is seeking a CRM Marketing Specialist to enhance customer retention and loyalty through targeted campaigns and data analysis. The ideal candidate should have 2-3 years of experience in CRM or email marketing, along with strong analytical and copywriting skills. **

Job Summary

  • Design and implement segmented campaigns through direct channels (Email, SMS, Push Notifications, WhatsApp) to maximize LTV and reduce Churn Rate.
  • Design and execute automation workflows for different funnel stages (onboarding, retention, reactivation, and loyalty).
  • Monitor key KPIs (OR, CTR, Conversion Rate, Unsubscribe Rate) and present monthly reports with actionable insights.

Matching Summary

Match Score: 75

** Rappi is seeking a CRM Marketing Specialist to enhance customer retention and loyalty through targeted campaigns and data analysis. The ideal candidate should have 2-3 years of experience in CRM or email marketing, along with strong analytical and copywriting skills. **

Skills & Requirements

Must-have

  • CRM Marketing Automation
  • Email SMS Push Notifications
  • Customer Lifecycle Management
  • Audience Segmentation
  • A/B Testing
  • Data Analysis and Reporting

Nice-to-have

  • Analytical and creative mindset
  • Results-oriented
  • Attention to detail
  • Test and learn mentality

Key Requirements

  • 2-3 years CRM, Marketing Automation or Email Marketing experience
  • Proficiency in CRM/ESP platforms
  • Basic HTML/CSS for email templates
  • Intermediate Excel/Google Sheets skills

Work Rights

Not specified

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