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GSK is seeking a Brand Manager for its Vaccine franchise in the UK, responsible for developing and executing omnichannel marketing campaigns to enhance brand performance. The role requires a blend of creativity, analytical skills, and digital savvy, with a focus on data-driven insights and compliance within the UK’s healthcare environment.
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Job Summary
Develop, execute and optimise impactful omnichannel campaigns built on data-driven insights to drive commercial and competitive performance.
Collaborate with internal teams & external experts to develop high value web, email, display, print & other assets.
GSK offers a competitive salary, annual bonus, healthcare and wellbeing programmes, pension plan, and shares and savings programme, with a hybrid working model.
Matching Summary
Match Score: 75
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GSK is seeking a Brand Manager for its Vaccine franchise in the UK, responsible for developing and executing omnichannel marketing campaigns to enhance brand performance. The role requires a blend of creativity, analytical skills, and digital savvy, with a focus on data-driven insights and compliance within the UK’s healthcare environment.
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Skills & Requirements
Must-have
Brand management experience
Omnichannel campaign execution
ABPI code knowledge
Digital and face to face marketing
Agile project management skills
Nice-to-have
High-energy and passionate outlook
Build trust and rapport
Vaccines therapy area understanding
Key Requirements
Experienced in brand management
Proven track record of developing, executing and optimising brand campaigns
Robust understanding of marketing in a primary care environment
Deep knowledge of the ABPI code and UK governance environment
Proven ability to lead insight- and data-led omnichannel campaign delivery
Expertise in core digital and face to face marketing channels
Good agile project management skills
Strong communication & stakeholder management skills