Global Product Marketing Manager, Magnetic Resonance (mr) Applications (multiple Positions)
GEHC
Waukesha, United States
Develop and execute marketing strategies
Analyze competitor products and market
Conduct data analysis and trend analysis
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area
Job Summary
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area.
Conduct data analysis and use available internal and external sources to support recommendations.
Build and execute global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement in coordination with Regional Product Marketing.
Matching Summary
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area.
Skills & Requirements
Must-have
Develop and execute marketing strategies
Analyze competitor products and market
Conduct data analysis and trend analysis
Develop global launch plans
Manage marketing budget and execution
Nice-to-have
Customer loyalty and retention programs
Customer experience improvement
Collaboration with cross-functional teams
Key Requirements
Bachelor's degree or equivalent in Marketing, Business Administration, Medical Imaging, or related
Seven (7) years of experience in marketing, product marketing, Magnetic Resonance Imaging
Five (5) years of experience in Magnetic Resonance Imaging (MRI) product sales
Imaging experience in the healthcare industry
Advanced Magnetic Resonance (MR) physics knowledge
Commercial experience in sales negotiation and presentations
Generating clinical evidence for marketing purposes