Brand Manager, Digital Marketing

KFC Corporation

Plano, Texas, United States
Base: $125,200 to $139,840 annually; bonus/equity:...
Hybrid
8+ years digital marketing experience
Bachelor's degree in marketing
Consumer products company background
This role leads the overarching strategy for the KFC Digital Calendar to drive brand growth and customer engagement

Job Summary

  • This role leads the overarching strategy for the KFC Digital Calendar to drive brand growth and customer engagement.
  • The position requires collaborating with cross-functional teams including Partnerships, PR, Media, and technical teams to execute integrated campaigns.
  • Candidates must be willing to attend the Plano, TX office three days a week on Tuesdays, Wednesdays, and Thursdays.

Matching Summary

This role leads the overarching strategy for the KFC Digital Calendar to drive brand growth and customer engagement.

Salary

Base: $125,200 to $139,840 annually; Bonus/Equity: Bonus eligibility available; Benefits: Not specified

Skills & Requirements

Must-have

  • 8+ years digital marketing experience
  • Bachelor's degree in Marketing
  • Consumer products company background
  • CRM and loyalty program expertise
  • E-commerce platform management

Nice-to-have

  • Master's degree preferred
  • Franchisee communication skills
  • Data-driven optimization mindset
  • Agency management experience
  • High-performance culture leadership

Key Requirements

  • 8+ years relevant experience
  • Bachelor's degree required
  • 3 days weekly office attendance in Plano, TX

Work Rights

Not specified

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