Associate Director, Influencer & Social Media Marketing

Takeda

Boston, MA, USA
Base: $154,400.00 - $242,550.00; bonus/equity: sho...
Hybrid
7+ years consumer marketing experience
3+ years influencer program management
3+ years pharma or healthcare experience
This role is responsible for building an industry-leading influencer program for a new Dermatology product launch to deepen patient engagement

Job Summary

  • This role is responsible for building an industry-leading influencer program for a new Dermatology product launch to deepen patient engagement.
  • The ideal candidate must combine strategic consumer marketing expertise with social media and influencer marketing skills while proactively embracing AI tools.
  • Employees are eligible for a base salary range of $154,400.00 to $242,550.00 along with comprehensive benefits including medical, dental, vision, and 401(k) matching.

Matching Summary

This role is responsible for building an industry-leading influencer program for a new Dermatology product launch to deepen patient engagement.

Salary

Base: $154,400.00 - $242,550.00; Bonus/Equity: Short-term and/or long-term incentives available; Benefits: Medical, dental, vision, 401(k), paid vacation, sick time

Skills & Requirements

Must-have

  • 7+ years consumer marketing experience
  • 3+ years influencer program management
  • 3+ years pharma or healthcare experience
  • TikTok Instagram YouTube ecosystem knowledge
  • Healthcare compliance and regulatory knowledge
  • Cross-functional stakeholder alignment

Nice-to-have

  • Experience with AI tools for efficiency
  • Prior pharmaceutical launch experience
  • Commercial experience in dermatology
  • MS or MBA degree preferred
  • Curiosity and adaptability mindset

Key Requirements

  • Minimum BS/BA degree required
  • 7+ years total marketing experience
  • 3+ years managing influencer programs
  • 3+ years in pharma or healthcare sector
  • Strong familiarity with US-based creator culture

Work Rights

Not specified

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