Director, APAC Brand & Occasions Marketing

LEGO SINGAPORE PTE. LTD.

Singapore, Singapore
Not specified; bonus: eligible through bonus schem...
Hybrid (average of 3 days per week in the office)
10+ years brand marketing experience
Apac and emerging markets expertise
Integrated campaign development
LEGO Singapore is seeking a Director of APAC Brand & Occasions Marketing to lead innovative marketing strategies across the APAC region and emerging markets. The ideal candidate will have over ten years of brand marketing experience, focusing on consumer insights and integrated campaigns

Job Summary

  • This role involves leading the creation of culturally relevant campaigns that transform insights into memorable experiences for kids aged 6–12 and adults.
  • The successful candidate will drive commercial growth by translating global brand objectives into locally relevant go-to-market plans across APAC and Emerging Markets.
  • Benefits include family care leave, life and disability insurance, wellbeing resources, a colleague discount, and a performance-based bonus scheme.

Matching Summary

Match Score: 85

LEGO Singapore is seeking a Director of APAC Brand & Occasions Marketing to lead innovative marketing strategies across the APAC region and emerging markets. The ideal candidate will have over ten years of brand marketing experience, focusing on consumer insights and integrated campaigns.

Salary

Not specified; Bonus: Eligible through bonus scheme when goals are reached

Skills & Requirements

Must-have

  • 10+ years brand marketing experience
  • APAC and emerging markets expertise
  • Integrated campaign development
  • Cross-functional team leadership
  • Digital media and influencer strategy

Nice-to-have

  • Culturally relevant campaign creation
  • Consumer insight agenda development
  • Premium brand positioning skills
  • Stakeholder management excellence

Key Requirements

  • 10+ years in brand marketing or consumer activation
  • Proven track record in culturally diverse environments
  • Expertise in digital media and integrated communications

Work Rights

Not specified

Tailored Resume

Cover Letter