Paid Media Senior Analyst

Rappi Com Pe

Meta ads, tiktok business center, google ads
App campaigns
Singular and appsflyer
Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring an efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools

Job Summary

  • Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring an efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools.
  • As part of Rappi, you will be responsible for the Integral Management of Paid Media, leading the strategy and execution of campaigns in Meta Ads, TikTok Business Center, and Google Ads (MCC), with a specific focus on App Campaigns.
  • We are looking for a person who stands out for their capacity and drive; you don't wait to be told what to do; you identify problems and propose solutions.

Matching Summary

Your mission will be to lead the execution and optimization of large-scale campaigns on key platforms, ensuring an efficient return on investment and pushing the boundaries of growth through the use of attribution and automation tools.

Skills & Requirements

Must-have

  • Meta Ads, TikTok Business Center, Google Ads
  • App Campaigns
  • Singular and Appsflyer
  • Google Sheets / Excel
  • AI tools for copy generation
  • performance budgets

Nice-to-have

  • identifies problems and proposes solutions
  • adopts new tools naturally
  • questioning attribution models

Key Requirements

  • Graduated from Engineering, Economics, Administration or related careers
  • Demonstrable experience managing performance budgets
  • Advanced handling of Appsflyer or Singular
  • Expert mastery of Google Sheets
  • Familiarity with Google MCS system

Work Rights

Not specified

Tailored Resume

Cover Letter