Senior Manager, Shopper Marketing, Nef

Coca-Cola HBC AG

Egypt
**
Shopper strategy and channel dynamics
Retail activation across channels
Consumer demand with shopper behaviour
** Coca-Cola HBC AG is seeking a Senior Manager for Shopper Marketing in Egypt, focusing on developing shopper strategies and retail activation across various channels. The ideal candidate should have over seven years of experience in shopper marketing, trade marketing, or related fields, demonstrating strong analytical skills and collaboration capabilities. **

Job Summary

  • The Senior Manager – Shopper is the Franchise’s lead expert on Shopper strategy, channel dynamics, and retail activation.
  • This role ensures that brand equity and marketing plans translate into strong conversion and performance across retail environments.
  • Success will be measured by improved share, conversion, and visibility at the point of choice, and strong integration of shopper insights into planning.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Shopper Marketing in Egypt, focusing on developing shopper strategies and retail activation across various channels. The ideal candidate should have over seven years of experience in shopper marketing, trade marketing, or related fields, demonstrating strong analytical skills and collaboration capabilities. **

Skills & Requirements

Must-have

  • Shopper strategy and channel dynamics
  • Retail activation across channels
  • Consumer demand with shopper behaviour
  • Shopper marketing programs execution
  • Cross-functional collaboration

Nice-to-have

  • Store-back thinking
  • Capability building
  • Growth mindset
  • Agility in fast-paced environments

Key Requirements

  • 7+ years in Shopper Marketing, Trade Marketing, Commercial Strategy, or Retail Insights
  • Strong understanding of shopper behaviour and channel dynamics
  • Experience delivering shopper activations and channel playbooks
  • Multi-market or Franchise-level experience preferred

Work Rights

Not specified

Tailored Resume

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