Ad/smm-bc Access & Patient Support -上海

AstraZeneca

Shanghai, China
**
Develop therapeutic area strategy
Lead cross functional brand team
Manage marketing budgets and expenses
** AstraZeneca is seeking a strategic leader for the Ad/SMM-BC Access & Patient Support role in Shanghai, focused on portfolio strategy, brand management, and team leadership. The position requires strong collaboration with cross-functional teams, effective marketing management, and talent development to enhance product performance and promotional impact. **

Job Summary

  • The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength over a five-year period.
  • Candidates will lead a cross-functional Brand Team to align brand strategy with overall company priorities and regional sales management.
  • Responsibilities include managing marketing budgets, ensuring cost efficiency, and maximizing promotional impact for each dollar spent.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a strategic leader for the Ad/SMM-BC Access & Patient Support role in Shanghai, focused on portfolio strategy, brand management, and team leadership. The position requires strong collaboration with cross-functional teams, effective marketing management, and talent development to enhance product performance and promotional impact. **

Skills & Requirements

Must-have

  • Develop therapeutic area strategy
  • Lead cross functional brand team
  • Manage marketing budgets and expenses
  • Collaborate with product managers
  • Track marketing effectiveness

Nice-to-have

  • Global network relationship building
  • KOL engagement and management
  • Strategic planning expertise
  • Team coaching and feedback skills

Key Requirements

  • Experience in pharmaceutical marketing
  • Strategic planning capabilities
  • Team leadership and people management skills

Work Rights

Not specified

Tailored Resume

Cover Letter