The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects to convince potential clients of the merits of television advertising
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects to convince potential clients of the merits of television advertising.
This role requires implementing strategies to consistently grow revenue, exceeding goals, and establishing credible relationships with the local business community.
The incumbent will prepare and deliver sales presentations, explain advertising effectiveness, and work with station personnel to develop advertisements and schedules.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects to convince potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Television advertising sales experience
Cold calling new prospects
Developing advertising schedules
Delivering sales presentations
Building client relationships
Nice-to-have
Experience achieving long-range objectives
Proficiency with office equipment
Strategic implementation skills
Key Requirements
Bachelor's degree in Marketing, Advertising, or Mass Communications
Minimum one year's experience in sales
Valid driver's license with acceptable driving record