Acquisition Marketing Lead

552

Washington, DC, US
Base: $74,000 - $111,000 annual; bonus/equity: eli...
Onsite (5 days a week)
6+ years b2c subscription experience
Onsite acquisition strategy execution
A/b and multivariate experimentation
The Washington Post is seeking an Acquisition Marketing Lead to drive subscription growth through effective onsite acquisition strategies. The ideal candidate will have significant experience in growth marketing, analytics, and cross-functional collaboration within a B2C subscription environment

Job Summary

  • This role is responsible for defining and executing the subscription product onsite acquisition strategy across the full product portfolio to increase subscription volume and customer lifetime value.
  • The successful candidate will lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, and audience segments to drive measurable revenue impact.
  • The Washington Post offers comprehensive benefits including competitive medical coverage, a company-paid pension, up to three weeks of vacation, and 20 weeks of paid parental leave.

Matching Summary

Match Score: 85

The Washington Post is seeking an Acquisition Marketing Lead to drive subscription growth through effective onsite acquisition strategies. The ideal candidate will have significant experience in growth marketing, analytics, and cross-functional collaboration within a B2C subscription environment.

Salary

Base: $74,000 - $111,000 Annual; Bonus/Equity: Eligible for bonus or incentive program; Benefits: Competitive medical, dental, vision, pension, 401(k) match, 20 weeks parental leave

Skills & Requirements

Must-have

  • 6+ years B2C subscription experience
  • Onsite acquisition strategy execution
  • A/B and multivariate experimentation
  • Marketing technology platforms like Iterable or Braze
  • BI tools proficiency including Tableau or Looker

Nice-to-have

  • Experience with AI driven segmentation
  • Strong cross functional collaboration skills
  • Data-driven decision making mindset
  • Innovative team environment participation
  • Deep understanding of subscription economics

Key Requirements

  • At least 6 years of experience in growth marketing or CRO
  • Hands-on expertise with marketing or eCommerce technology platforms
  • Strong analytical capability using BI tools like Google Analytics

Work Rights

Not specified

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