Senior Director, Imx - Media & Retail Media Operations

Coca-Cola HBC AG

Shanghai, China
Hybrid
Paid media and retail media investments
Media strategy and measurement rigor
Retail media integration
The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio

Job Summary

  • The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio.
  • This role partners with senior leadership and external agency executives to shape media strategy, strengthen retail media capability, and elevate measurement rigor.
  • Work on the most recognized brand in the world and be part of developing the brands next chapter.

Matching Summary

The Senior Director, Media & Retail Media Operations is the enterprise leader responsible for the governance, activation, and performance stewardship of paid media and retail media investments across the portfolio.

Skills & Requirements

Must-have

  • paid media and retail media investments
  • media strategy and measurement rigor
  • retail media integration
  • performance stewardship
  • enterprise media leadership

Nice-to-have

  • growth mindset
  • continuous learning
  • agile work environment
  • inclusive culture

Key Requirements

  • 15+ years of experience in media, digital marketing
  • 7-10 years of leadership experience
  • Bachelor's degree required
  • Fluent English & Mandarin

Work Rights

Not specified

Tailored Resume

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