Develop short- and long-term business and brand plans
Translate consumer insights into marketing plans
Develop and communicate clear briefs to agencies
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Coca-Cola HBC AG is seeking a Senior Manager for Brand Management in Shanghai, China, to lead the growth agenda for its juice brand within the Stills category. The ideal candidate will possess at least six years of brand management experience and a strong background in consumer insights and market analysis.
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Job Summary
This role will lead the growth agenda for juice brand within the Stills category, partnering closely with cross-functional teams, agencies, bottlers, and commercial stakeholders.
Develop short- and long-term business and brand plans, identifying objectives, strategies, key initiatives, and performance measures to deliver growth targets.
Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
Matching Summary
Match Score: 75
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Coca-Cola HBC AG is seeking a Senior Manager for Brand Management in Shanghai, China, to lead the growth agenda for its juice brand within the Stills category. The ideal candidate will possess at least six years of brand management experience and a strong background in consumer insights and market analysis.
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Skills & Requirements
Must-have
Develop short- and long-term business and brand plans
Translate consumer insights into marketing plans
Develop and communicate clear briefs to agencies
Identify consumer and commercial opportunities
Manage project development with system partners
Utilize syndicated, custom, and secondary research
Nice-to-have
Creative, innovative and inspiration
Highly collaborative role
Strategic, driven, and collaborative in nature
Continuous learning
Growth mindset
Key Requirements
Bachelor’s degree in Marketing, Communications or Business
Minimum of 6 years of experience in brand management
Experience with Nielsen or IRI, Bases and other quantitative research tools
Knowledge of procedures and media used to drive increased volume and brand equity
Ability to manage and inspire agency performance
Knowledge of the creative brief development process