Commensurate with education + experience; not spec...
Workday crm administration experience
Audience segmentation and workflow building
Data governance and ferpa compliance knowledge
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday
Job Summary
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
Benefits Eligible: Yes.
Matching Summary
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
Salary
Commensurate with education and experience; Not specified; Benefits eligible
Skills & Requirements
Must-have
Workday CRM administration experience
Audience segmentation and workflow building
Data governance and FERPA compliance knowledge
Nice-to-have
Experience with student lifecycle management
Change management and training development skills
Dashboard creation for retention metrics
Key Requirements
Bachelor's degree from regionally accredited institution