Senior Manager, Demand Gen Content

Airtable

Remote
Remote
Demand generation content strategy
Ai for content prototyping
Content performance measurement
You'll own Airtable's demand generation content strategy and be the bridge between Product Marketing's positioning and Demand Gen's conversion goals

Job Summary

  • You'll own Airtable's demand generation content strategy and be the bridge between Product Marketing's positioning and Demand Gen's conversion goals.
  • Own the production of high-impact anchor content, using AI to compress timelines from weeks to days, being a player/coach with contractors, agencies, and internal stakeholders.
  • Airtable is evolving toward AI-centered, community-led growth where proof from builders matters more than corporate messaging.

Matching Summary

You'll own Airtable's demand generation content strategy and be the bridge between Product Marketing's positioning and Demand Gen's conversion goals.

Skills & Requirements

Must-have

  • demand generation content strategy
  • AI for content prototyping
  • content performance measurement
  • cross-functional collaboration skills
  • product-led growth to enterprise

Nice-to-have

  • AI-centered community-led growth
  • experiment with emerging formats
  • strong point of view on AI content

Key Requirements

  • 6+ years in B2B content and demand generation
  • Active daily use of AI tools
  • Portfolio showing creative risks
  • Strong project management skills
  • Data-driven but comfortable with rapid iteration

Work Rights

Not specified

Tailored Resume

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