Sr. Product Marketing Manager - Growth (plg)

Klaviyo

Boston, MA, United States
$116,000—$174,000 usd py
On-site
Product-led growth funnel
Free-to-paid conversion
Customer insight and messaging
Define growth opportunities across the PLG funnel, from activation through conversion and expansion

Job Summary

  • Define growth opportunities across the PLG funnel, from activation through conversion and expansion.
  • Partner with Product teams to shape and execute growth initiatives and experiments.
  • Develop hypotheses, success metrics, and messaging to support free-to-paid conversion.

Matching Summary

Define growth opportunities across the PLG funnel, from activation through conversion and expansion.

Salary

$116,000—$174,000 USD

Skills & Requirements

Must-have

  • product-led growth funnel
  • free-to-paid conversion
  • customer insight and messaging
  • experimentation and iteration
  • measurable business impact

Nice-to-have

  • fast-paced environment
  • turning insights into action
  • shaping PLG practices

Key Requirements

  • 5+ years of experience
  • Product Marketing or Growth Marketing
  • Product-led or self-serve SaaS products

Work Rights

Not specified

Tailored Resume

Cover Letter