The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio, including cannabis, dispensary, and beverage brands
Job Summary
The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio, including cannabis, dispensary, and beverage brands.
Responsibilities include identifying, vetting, and recruiting partners, managing end-to-end relationships, building affiliate program infrastructure, and collaborating with internal teams.
The role requires owning and reporting on influencer and affiliate KPIs such as reach, engagement, conversions, EMV, and ROI, with regular performance reports across brands.
Matching Summary
The Influencer & Affiliate Manager will build and own influencer and affiliate marketing programs across Green Thumb's full brand portfolio, including cannabis, dispensary, and beverage brands.