Strong ability to read and interpret performance data
Solid understanding of marketing effectiveness frameworks
Experience turning complex analysis into actionable insights
This newly created role is designed to strengthen the company's ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year
Job Summary
This newly created role is designed to strengthen the company's ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year.
The position requires partnering closely with Marketing, Insights, Regions, and external agencies to translate campaign data into clear, actionable recommendations that improve effectiveness and return on investment.
Key responsibilities include measuring and evaluating marketing effectiveness across brands, NPDs, and various touchpoints including ATL, BTL, digital, media, and activations.
Matching Summary
This newly created role is designed to strengthen the company's ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year.
Skills & Requirements
Must-have
Strong ability to read and interpret performance data
Solid understanding of marketing effectiveness frameworks
Experience turning complex analysis into actionable insights
Ability to translate campaign data into clear recommendations
Proficiency in data visualization and storytelling
Nice-to-have
Agency, insights, analytics or consulting background
Curious and self-driven with continuous improvement mindset
Proactive, accountable and resilient personal characteristics
Agile and comfortable working across multiple projects
Experience balancing analytical rigour with creative strategy
Key Requirements
Degree-level education or equivalent
Experience in marketing effectiveness, analytics, insights, or business intelligence
Exposure to campaign measurement, media performance, or investment optimisation