In charge of E-commerce campaign and content, accountable for in-site integrated campaign and content planning for each EC customer and real-time optimization
Job Summary
In charge of E-commerce campaign and content, accountable for in-site integrated campaign and content planning for each EC customer and real-time optimization.
Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
Develop and manage EC always on content excellence, including livestreaming/short videos/wendajia/etc.
Matching Summary
In charge of E-commerce campaign and content, accountable for in-site integrated campaign and content planning for each EC customer and real-time optimization.
Skills & Requirements
Must-have
E-commerce campaign and content planning
In-site integrated campaign and content
Tmall KOL livestreaming landscape
EC communication assets development
Always on content excellence
Data analysis about TM and JD
Nice-to-have
Deep human understanding and trusted science
Agile, performance-focused culture
Win as One strategy
Humanity-driven purpose
Self-motivated and result driven
Key Requirements
Minimum 5 years working experience in EC
Successful EC campaign or projects experience on Tmall or JD
Familiar with wellness and competitor EC marketing approach