Senior Manager, Integrated Marketing

LCBO

Toronto, Ontario, Canada
$81,442.00 - $146,641.00; not specified; not speci...
Onsite
B2c multi-channel marketing
Digital performance and analytics storytelling
Omni-channel campaigns
Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion

Job Summary

  • Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.
  • Oversee the development of campaigns for in-store POP, digital and traditional media including print, radio, out-of-home and TV.
  • We offer a comprehensive suite of benefits, including: Access to an Employee & Family Assistance Program a Defined Benefit Pension Discounts on products and services via Workperk.

Matching Summary

Guide the development of integrated marketing campaigns rooted in customer insights, digital intelligence, and business strategy to grow measurable engagement and conversion.

Salary

$81,442.00 - $146,641.00; Not specified; Not specified

Skills & Requirements

Must-have

  • B2C multi-channel marketing
  • digital performance and analytics storytelling
  • omni-channel campaigns
  • paid digital performance management
  • SEM strategy evolution
  • customer insights and media intelligence

Nice-to-have

  • strategic agility
  • analytical depth
  • collaborative leadership style
  • mentorship and capability development

Key Requirements

  • Minimum 7 years of experience
  • Post-secondary education in Marketing, Business or Communication
  • Proficient in Adobe Analytics and media performance dashboards
  • Experience leading and developing teams

Work Rights

Not specified

Tailored Resume

Cover Letter