Director, Brand Experience & Performance Strategy

Dentsu Creative ANZ

New York, United States
Base: $136,850 - $160,000; bonus/equity: not speci...
Fully remote
Performance creative strategy
Data analysis and insight generation
Strategic briefs and test approaches
This role sits at the intersection of creativity, data, and modern performance marketing, requiring a multi-discipline operator fluent in media and skilled at developing strategic frameworks

Job Summary

  • This role sits at the intersection of creativity, data, and modern performance marketing, requiring a multi-discipline operator fluent in media and skilled at developing strategic frameworks.
  • Responsibilities include developing creative test strategies, authoring creative briefs, building learning agendas, establishing campaign listening practices, and organizing/analyzing data from multiple sources.
  • Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.

Matching Summary

This role sits at the intersection of creativity, data, and modern performance marketing, requiring a multi-discipline operator fluent in media and skilled at developing strategic frameworks.

Salary

Base: $136,850 - $160,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • performance creative strategy
  • data analysis and insight generation
  • strategic briefs and test approaches
  • connective tissue across teams
  • creative asset tracking and optimization

Nice-to-have

  • always listening and learning mindset
  • genuine enthusiasm for new technologies
  • B2B2C experience
  • marketing research methodologies fluency

Key Requirements

  • At least 3 years experience as creative performance strategist
  • At least 5 years total performance marketing experience
  • Experience developing strategic deliverables
  • Strong analytical thinking skills
  • Collaboration with account, creative and media teams
  • Strong client and internal communication skills
  • Comfort managing multiple accounts
  • Some experience with DCO platforms
  • Bachelor's degree in business-related field

Work Rights

Not specified

Tailored Resume

Cover Letter