Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization management
The role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI

Job Summary

  • The role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • This senior-level individual contributor operates as a player-coach, leading cross-functional teams across Product Marketing, Brand, Creative, and Digital to ensure a unified multichannel story.
  • Candidates must have over 10 years of experience leading global B2B marketing campaigns, ideally within enterprise technology or AI sectors.

Matching Summary

The role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization management
  • Full-funnel campaign orchestration
  • AI and enterprise technology trends

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional player-coach approach
  • Deep understanding of modern tech stack

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • 8-10+ years marketing to CIOs or technical buyers

Work Rights

Not specified

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