The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth
Job Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
The Demand Generation Manager owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
Workday offers a flexible work approach combining in-person and remote time, providing tools to grow, skills to develop, and a supportive company culture rooted in integrity and empathy.
Matching Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
Salary
Base: $115,200 USD - $172,800 USD (primary location); Bonus/Equity: Eligible for bonus plan and stock grants; Benefits: Comprehensive benefits package
Skills & Requirements
Must-have
demand generation and campaign strategy
pipeline tracking and reporting
webinar and field event management
multi-channel integrated marketing programs
cross-functional stakeholder collaboration
Nice-to-have
strategic planning aligned to business priorities
strong communication and proactive reporting
experience with marketing platform data hygiene
working in hyper-growth global organizations
flexible work environment
Key Requirements
8+ years demand generation experience
8+ years revenue tracking and funnel reporting
extensive webinar and field event ownership
proficiency in campaign execution and data hygiene