Regional Marketing Manager, Sea

AbbVie

Singapore, Singapore
Hybrid
Strategic and operational marketing initiatives
Develop and execute marketing strategies
Market analysis and competitive intelligence
AbbVie is seeking a Regional Marketing Manager for their Singapore office to lead strategic marketing initiatives for Abbott Vascular in the Southeast Asia region. The role involves developing marketing strategies, driving product positioning, and managing multi-country marketing activities in the healthcare sector, particularly in cardiovascular technologies

Job Summary

  • The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises: Coronary and Core Coronary, OCT/FFR (PCIO), and Endovascular.
  • This role is responsible for developing and executing marketing strategies that align with business objectives, internal team training on product & their clinical value proposition, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment.
  • Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

Matching Summary

Match Score: 85

AbbVie is seeking a Regional Marketing Manager for their Singapore office to lead strategic marketing initiatives for Abbott Vascular in the Southeast Asia region. The role involves developing marketing strategies, driving product positioning, and managing multi-country marketing activities in the healthcare sector, particularly in cardiovascular technologies.

Skills & Requirements

Must-have

  • strategic and operational marketing initiatives
  • develop and execute marketing strategies
  • market analysis and competitive intelligence
  • go-to-market strategies for geographies
  • drive product positioning and pricing strategies
  • lead regional marketing events
  • drive core business and market leadership
  • physician engagement programs and KOL management

Nice-to-have

  • anticipating changes in medical science
  • highly competitive environment
  • partnership, distribution, or co-promotional relationships
  • seamless execution of marketing plans
  • drive reach and increase awareness

Key Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • MBA preferred
  • Minimum 6–10 years of marketing experience
  • strong exposure to cardiovascular or vascular therapies
  • Proven track record in managing multi-country marketing strategies
  • Ability to work in a matrix organization
  • Travel expectation 50% of the time

Work Rights

Not specified

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