Sr. Global Marketing Manager, Women's Health

Waters Corporation

Sparks, MD, USA
Base: $134,100.00 - $214,500.00 usd annual; bonus/...
Go-to-market strategy development
Product launch execution
Customer persona definition
The role involves developing and implementing go-to-market strategies for product launches in the highly technical life sciences industry

Job Summary

  • The role involves developing and implementing go-to-market strategies for product launches in the highly technical life sciences industry.
  • Candidates will define customer personas and create compelling messaging to drive brand awareness and lead generation across global markets.
  • The position requires collaborating with Product Management and R&D teams to build sales enablement tools that support customer acquisition.

Matching Summary

The role involves developing and implementing go-to-market strategies for product launches in the highly technical life sciences industry.

Salary

Base: $134,100.00 - $214,500.00 USD Annual; Bonus/Equity: Not specified; Benefits: Comprehensive Total Rewards program including performance-based culture

Skills & Requirements

Must-have

  • Go-to-market strategy development
  • Product launch execution
  • Customer persona definition
  • Multi-channel campaign management
  • Sales enablement tool creation
  • Cross-functional team collaboration

Nice-to-have

  • Data-driven decision making
  • Regulated market knowledge
  • Technical audience engagement
  • International travel capability
  • Innovation culture alignment

Key Requirements

  • Bachelor's degree in marketing or related field; MBA preferred
  • 5+ years of experience in product marketing
  • Proven track record in highly technical industries
  • Experience in clinical marketing within women's health
  • Knowledge of healthcare provider dynamics and reimbursement

Work Rights

Not specified

Tailored Resume

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