Senior Audience Planner/data And Insights Specialist
WPP Media South Africa
Johannesburg, South Africa
On-site
5+ years experience in data and analytics
Precision planning and activation expertise
1p/2p/3p data collection and integration
WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist to engage in data-driven audience strategy and market research. The ideal candidate will have over five years of experience in data and analytics, with a strong focus on audience segmentation and media planning in an omnichannel context
Job Summary
The role involves designing and delivering audience strategies while providing core data and tech support to the agency team.
Candidates must build a cohesive 360-degree view of customer profiles using diverse data sources including online and offline channels.
The position requires driving innovation in technology topics and establishing thought leadership through industry initiatives like white papers and trend reports.
Matching Summary
Match Score: 85
WPP Media South Africa is seeking a Senior Audience Planner/Data and Insights Specialist to engage in data-driven audience strategy and market research. The ideal candidate will have over five years of experience in data and analytics, with a strong focus on audience segmentation and media planning in an omnichannel context.
Skills & Requirements
Must-have
5+ years experience in data and analytics
Precision Planning and Activation expertise
1P/2P/3P Data Collection and Integration
MarTech and AdTech platform mastery
Biddable Media Buying and Optimization
Nice-to-have
Brand and Campaign Strategy knowledge
Category Experience in specific markets
Agency and Client Background exposure
Marketing Analytics proficiency
Change agent mindset with risk-taking
Key Requirements
Minimum 5 years experience in data and analytics
Experience connecting audience segmentation with addressable media platforms
Sound understanding of marketing technology stack for audience planning
Strong experience with digital platforms and ad solution targeting capabilities