Strategist, Crm Analytics & Insights

General Motors

Detroit, Michigan, USA
Base: $83,800 - $127,300; bonus/equity: bonus pote...
On-site
Crm campaign performance analysis
Customer lifecycle insights
Data storytelling
Leverage customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands

Job Summary

  • Leverage customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands.
  • Analyze CRM influence on customer lifecycle engagement, retention, and conversion, and support campaign measurement.
  • GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, and retirement savings plans.

Matching Summary

Leverage customer data to drive engagement, retention, and conversion across GM’s vehicle and corporate brands.

Salary

Base: $83,800 - $127,300; Bonus/Equity: Bonus Potential; Benefits: Health and wellbeing benefit programs

Skills & Requirements

Must-have

  • CRM campaign performance analysis
  • customer lifecycle insights
  • data storytelling
  • Tableau or Power BI
  • SQL or Python

Nice-to-have

  • strategic thinking
  • cross-functional collaboration
  • actionable strategies

Key Requirements

  • Bachelor's degree in Marketing, Business, Analytics, Data Science, or related field
  • 4+ years of experience in CRM analytics
  • Proficiency in CRM platforms (e.g., Salesforce, Adobe Experience Platform)
  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Experience with querying languages (e.g., SQL, Python)

Work Rights

Not specified

Tailored Resume

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